Dynamic Graphics + Create Magazine
DESIGN IDEAS FOR THE REAL WORLD

Launching an Identity
A Free Educational Webcast

This Webcast Produced for:      
On Demand
Bill Gardner, Gardner Design

The designer as critic is emerging—evident in the many blogs and podcasts. Schools are creating programs for design criticism. So how do you know when an identity will work? In this webcast, we'll provide you with the pitfalls to avoid and the resources to make your logo launch a success.

Presenter: Bill Gardner is president of Gardner Design and has produced work for Learjet, Thermos, Nissan, Pepsi, Pizza Hut, among others. Gardner Design is a multidisciplinary design firm with an emphasis in Corporate Identity and Brand Development. His work has been featured in many magazines and exhibits world wide, and he is the founding president of the American Institute of Graphic Arts (AIGA) Wichita chapter and the creator of LogoLounge.

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