 |
DESIGN IDEAS FOR THE REAL WORLD |
Evolving Color Concepts:
An Update on Consumer Response
A Free Educational Webcast
Leatrice Eiseman
In addition to creating attractive, evocative, readable and appealing messages, color in the marketplace must convey a mood that helps to persuade the public at large to become consumers—to induce then to respond in a positive way to the intended message. Join Leatrice Eiseman, color consultant to many industries, executive director of the Pantone Color Institute and director of the Eiseman Center for Color Information and Training as she shares her insights based on current color word association studies that are part of the research for her newest book, Color: Messages and Meanings.
Presenter: Leatrice is a color specialist who has been called "America's color guru." Her color expertise is recognized worldwide, especially as a prime consultant to Pantone, Inc. She has helped many companies make the best and most educated choice of color for product development, logos and identification, brand imaging, web sites, packaging, point of purchase, interior/exterior design or any other application where color choice is critical to the success of the product or environment.
She heads the Eiseman Center for Color Information and Training and is also executive director of the Pantone Color Institute and edits the Ezine on the Pantone website. Lee is the author of six books on color. In addition to various other awards, Fortune Magazine has named her as one of the eight leading decision-makers in business for her work in color.
Webcast Agreement:
I confirm that the information that I have provided for registration for the Webcast is true and correct. I agree to allow the information provided to be shared with any sponsors and the producer of the Webcast, and agree that I may be contacted in connection with my interest in the subject matter of the Webcast.
I agree that all content presented in the Webcast is the exclusive property of Jupitermedia Corporation and that no such material may be copied, modified, reproduced, republished, uploaded, transmitted, posted or distributed in any form without prior written permission from Jupitermedia, except solely in connection with an individual's participation in the Webcast. All rights not expressly granted herein are reserved. Unauthorized use of the Webcast materials may violate copyright, trademark and other applicable laws.
We hope that you will find the information contained in the Webcast useful and informative. While the information has been obtained from sources believed to be reliable, Jupitermedia does not guarantee the accuracy of such information and Jupitermedia expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Jupitermedia makes no warranty that: (a) the Webcast information will meet your requirements; or (b) that the Webcast information will be available on an uninterrupted, timely, secure, or error-free basis.
